(Reading time: 6 min read)

Communication within a work or practice group is always a walk on a knife’s edge. On the one hand you want to foster a strong team identification and create a work-friendly environment. On the other hand, clear and direct feedback is of utmost importance to deliver high-quality results over a longer period of time. Unfortunately, most people tend to prefer the social aspect of communication over direct feedback. Hence, there is ample scope for improvements in communication efficiency and a tentative need for a new kind of communication.